Camping World Re-Aligns Operations to Adjust to Market and Retail Traffic Patterns
Consolidations Announced in Four Markets, New locations for 2009 unveiled.
October 6, 2008 (Lincolnshire, IL) – Camping World, the nation’s largest and fastest growing RV and outdoor retailer, announced today that it will consolidate locations in Arizona, Colorado, Georgia and New York to improve their cost and expense structure, which will better position the company for sustainable returns in today's marketplace. Concurrently, Camping World announces first quarter of 2009 scheduled openings in Vacaville, Ca and Flagstaff, AZ.
The retailer’s most strategic development is the Camping World RV Sales - Avondale, Arizona consolidating with the Mesa on Main Street location. Now operating as Camping World of Phoenix, this location was recently awarded the Fleetwood Enterprises, exclusive Motor Home RV Sales and Service dealer in virtually all of Arizona; giving customers a full service location for their camping needs.
Additional consolidations include: Colorado RV Outlet in Golden (RV Sales) and Camping World RV Rentals moved to nearby Camping World of Denver location. Snellville, Georgia-RV Sales and Rentals combined with Camping World of Atlanta both East (Oakwood) & West (Woodstock) locations with the retailer offering two additional Georgia stores in Macon and Savannah. The Hamburg, New York-RV Sales and Rentals will now be serviced by four Camping World locations in the New York market.
“Although our stores continue to outperform the marketplace being down around 9% in this soft economy, seasonality coupled with territory penetration and customer overlap by larger Camping World locations forced us to make these strategic decisions,” said Marcus Lemonis, Chairman & CEO of Camping World. “We owe it to our lenders, associates and stakeholders to operate at the highest level of profitability in all markets including new 2009 locations and to make Camping World stronger for the long term”.
In most markets, Camping World operates from a department store business model offering RV Sales, Service, RV & Outdoor Accessories and Rentals in one location. Customers will now experience this model by servicing at the larger anchor stores in surrounding markets.
About Camping World
Camping World is the world’s largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with well over 100 RV Lifestyle retail locations.
In addition to retail, finance, service and most recently rental of recreational vehicles; Camping World also provides complementary products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program, in-store Performance Centers like the Tow Center of America, campground reservations powered by Reserve America, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, and RV View Magazine.
|Diana Ardelean/SVP of Communications|
Camping World/Camping World 847-229-6425
"It's great to work for a company that values creativity and personality. The atmosphere here is upbeat and extremely respectful of everyone's hard work and lasting connections we make with our customers."
- Robert Pfingston
Creative Director, 10 years