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Camping World is the Exclusive Launch Location for New Coleman Travel Trailer & Fifth Wheel RVs

FOR IMMEDIATE RELEASE

November 3, 2009

Camping World is the Exclusive Launch Location for New Coleman Travel Trailer & Fifth Wheel RVs

November 3, 2009 (Bowling Green, KY) – Camping World, the nation’s largest camping and outdoor retailer, proudly announced the launch of the new line of affordable towable Coleman^® Travel Trailers and Fifth Wheel RVs for the camping enthusiast. The Coleman RVs are being produced byThor Industries, America’s #1 recreational vehicle manufacturer. They are expected to be available in stores by December. The product offering will include several models of: Ultra Lite Travel Trailers, Full Size Travel Trailers and Mid Profile Fifth Wheels. In the U.S., the new towables will be offered exclusively to RV Dealers with Camping World Wholesale and Retail affiliations within defined territories across the United States and Canada.

“The Coleman Company, Inc. has been the leader in outdoor product for over a century. We are excited about the launch of the new towable lines under such a strong brand,” said Marcus Lemonis, Chairman and CEO of Camping World.  “For Camping World, Coleman has been a longstanding and trusted partner with a reputation among our current retail store customers of attention to detail and quality” Lemonis added.

The Coleman Travel Trailer and Fifth Wheel RVs will be towards camping & outdoor enthusiasts looking for an affordable RV that is built to last. In addition, the Coleman Travel Trailer and Fifth Wheel RVs will include many of the amenities typically charged by other manufacturers as an upgrade. There are several floor plans and price point options to choose from. The first model is scheduled to come off the assembly line by the end of 2009.

More details about the Coleman RVs can be found at www.CampingWorld.com/ColemanRV

About Camping World

Founded in 1966, Camping World is America's largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single point location in Bowling Green, KY to operating successful nationwide Supercenters.

Over the last five years, Camping World has progressively expanded their products and services offering therefore providing consumers with a vast selection, convenience and value. Camping World now operates under the department store model as a one stop shopping destination providing services to enhance and protect the RV lifestyle including: Recreational Vehicle Sales; RV Rentals; RV Service & Collision; over 8,000 RV & outdoor accessories; Performance & Tow centers; Detail & Refurbishment centers known as RV Spa; President's Club customer loyalty program; Campground reservations & directories; RV Finance and Insurance; RV Tours & Travel; and a nationally distributed magazine called RV View.

For more information, visit us online at www.campingworld.com 

Diana Ardelean / SVP of Communications, Camping World

847-229-6425 dardelean@campingworld.com

About Coleman

As an international leader in the innovation and marketing of outdoor products, The Coleman Company Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation.  Travel trailer and Fifth Wheel RVs are manufactured by a third party under license.

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