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Camping World & The Apprentice

February 2011 RV News by Rich Howard

Camping World, America’s leader in satisfying the retail needs of the RV enthusiast and the most recognized brand in the RV lifestyle, announced their participation in the eleventh installment of NBC’s “The Celebrity Apprentice” featuring American business mogul, Donald Trump.

Camping World was chosen among several Fortune 500 companies to be featured as a task sponsor on a 2011 outdoor recreation segment.

“We are pleased to be a part of a pop culture phenomenon such as ‘The Apprentice’ Celebrity Edition” remarked Chairman & CEO of Camping World, Marcus Lemonis. “In the spring 2011 stay tuned to see the RV and camping enthusiast merge into city life!”

John Smith, leading RV Industry expert sees the publicity created by Camping World being featured on “The Apprentice” as a stepping stone that the RV industry can use to further ingratiate itself into the everyday household. “This programming opens many doors and opportunities into the outdoor passion that over 30 million RVers in America have” remarked Smith.

The 11th season premiere of “The Celebrity Apprentice” is scheduled to debut Sunday, March 6 on NBC at 9/8 Central.

About Camping World

Camping World is America’s largest direct marketer and specialty retailer of RV and outdoor camping accessories and services. Over 8,000 quality products are available nationwide through retail SuperCenters, a well-established catalog call center and an award-winning Web site. The company has grown from a single store in Bowling Green, KY to more than 75 SuperCenters with more than 500 service bays. Camping World also provides expanded products and services to enhance and protect the RV lifestyle including: the President's Club customer loyalty program; the Tow Center of America; Insurance, RV tours, Service and Collision centers; Detail and Refurbishment centers known as the RV SPA, and RV the Magazine. Visit www.CampingWorld.com for more details.

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Camping World & The Apprentice

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