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RV show manager says industry outlook is good

January 2010 RV Industry and Lifestyle by Rich Howard

After what's been called the worst year in the history of the RV industry, many experts say a rebound is on the horizon for the year 2010. The manager of the 22nd annual Manufacturer's RV Show being held in Pleasanton, California later this month is one of them.

Mike Nohr says the current economic climate bodes well for those in the market to buy a motorhome.

"It's the 'perfect storm' for RV buyers," Nohr said. "The economy's picking up and more credit's available, but it's too soon for dealers to be picky with offers. Buyers are in the driver's seat."

Signs of a recovery are already evident. The Recreational Vehicle Industry Association reported October 2009 sales were up 23 percent over the previous year. And RV industry analyst Richard Curtin is projecting a 27 percent sales increase in 2010.

Nohr says the increasing popularity of the RV lifestyle could make the next decade a great one for the industry.

"As money gets tight, people realize RVs provide a fun, economic way to vacation," he said. "The RVing image has changed. It's not just retirees puttering around. RVs are attractive to young families, couples, singles - anyone who likes to take a break from the stresses of daily life and enjoy the open road."

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RV show manager says industry outlook is good

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