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NASCAR plans to re-energize industry

February 2010 NASCAR News by Rich Howard

The sport of choice for many RVers is planning some changes to combat slumping attendance and television ratings as well as a growing unrest among fans in what is expected to be a critical season for the racing industry.

"I think the fans want to see results," veteran driver Jeff Burton said. "The fans have been speaking for the last several years saying we want to see different stuff."

Among the changes expected to excite fans, NASCAR's new "Boys have at it" policy that relaxes rules on aggressive driving and bump-drafting.
Drivers are also being encouraged to cut back on sponsor plugs and to show real emotions instead. The change is in response to fan complaints about drivers becoming too corporate.

In addition, NASCAR is helping struggling track operators by reducing the fees it charges to hold a race. This change could lure more fans back into the stands with lower ticket prices, but also means there will be a 10 percent reduction in race purses, a change that will impact the cash flow of the sport's racing teams.

"We've got to be sure we do this together, build this back up, because we need the TV ratings up, we need more people in the stands and I think we need better competition," said team owner Roger Penske. ADNFCR-2712-ID-19604236-ADNFCR

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NASCAR plans to re-energize industry

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