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RV parks catering to active Baby Boomer snowbirds

February 2010 RV Industry and Lifestyle by Rich Howard

Retired Baby Boomers who spend their winters across the sunbelt are doing more than just lounging around the pool, according to the National Association of RV Parks and Campgrounds (ARVC). These active snowbirds have caused RV parks and campgrounds to step up their offerings to attract and keep their business.

"This is a very active group that thrives on activities, classes and entertainment," said ARVC's president and CEO Linda Profaizer.

Many private park operators now see activities as an essential part of their business strategy. They've added classes, activities and special events ranging from exercise classes and sports tournaments to motorcycle clubs and lecture series.

"If you're trying to attract snowbirds, you've got to have activities," said Jolene Wade of the Fountain of Youth Spa and RV Park in Niland, California. Her park, located in the Southern California desert, features natural hot springs and some of the best winter weather in the country. But even with those attractions, she offers numerous activities, including radio control aircraft flying, a clown school, bocce ball, therapeutic and water exercise classes and dances with live music. ADNFCR-2712-ID-19622321-ADNFCR

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RV parks catering to active Baby Boomer snowbirds

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