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Book sales mirror RV industry trends

March 2010 RV Industry and Lifestyle by Rich Howard

The owner of RVBookstore.com says trends in book sales tend to reflect what's happening in the industry as a whole.

"About two to three years ago, our sales of books and DVDs aimed at novice RVers and RV buyers nosedived," Chuck Woodbury told RV News Service. "It was like night and day. At about the same time, consumers quit buying RVs. It was very clear to us that the industry was in big trouble. In the months that followed, one RV manufacturer after another filed bankruptcy."

Woodbury says sales of the 700 or so RV-specific books, DVDs, CD-roms and ebooks carried by RVBookstore.com stayed low until last July.

"Every month since the they have run about 150 percent of the year before. Titles that instruct RV buyers about how to negotiate a purchase, and DVDs that teach new RVers how to use their new vehicles are up the most. It's obvious to me that consumers are once again in a buying mood."

RVBookstore.com is the largest store devoted specifically to books and DVDs about recreational vehicles and the RV lifestyle. ADNFCR-2712-ID-19649556-ADNFCR

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Book sales mirror RV industry trends

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