The use of new online marketing channels such as search engines, web ads and social media has helped the Go RVing coalition spread the word to the public.
"What was once considered 'non-traditional' advertising is now integral to our campaign," said Gary LaBella, Recreational Vehicle Industry Association (RVIA) vice president and chief marketing officer.
In March of this year, Go RVing re-launched an all-new interactive website that has the look and feel of the animated Ambassadors of Affordability TV campaign. Since the launch, GoRVing.com has seen a 74 percent increase in total visits to its website (1.4 million) compared to the same time period in 2009.
There have also been over 5.6 million page visits to date this year (an increase of 151 percent over 2009), showing that those who visit the website are drawn further into it from the home page. In addition, Go RVing's visitors spend an average of more than two minutes on the site, an impressive 50 percent greater amount of time than the 90-second internet average.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel.