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YOU ARE HERE:> Home Page > RV Expert Center > RV Industry and Lifestyle

RV Expert Center

NBA's RV tour continues

January 2010 RV Industry and Lifestyle by
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The NBA is using a highly customized RV to tour the country and connect with fans for the third consecutive season.

ESPN's RV is a self-contained travelling fan fest that will visit 36 NBA games on selected Wednesdays, Fridays and Sundays.

At each tour stop, NBA fans have the opportunity to tour the RV - parked in a prominent location of the hosting arena - as well as participate in activities such as free throw contests, vertical jump challenges, souvenir photo stations, and more.

"We're excited that ESPN has decided to continue this promotional effort in which the motorhome plays such a key role," said Gary LaBella, Recreational Vehicle Industry Association vice president and chief marketing officer. "The tour and the commercials help promote RVing to another important television audience and enhance Go RVing's advertising on other ESPN programming such as NASCAR, PBA bowling and thoroughbred horse racing."

In addition to NBA games, the RV makes stops at different entertainment venues and charities along the way.

Fans can also track the RV's progress on line and view pictures from different stops.ADNFCR-2712-ID-19527145-ADNFCR

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