Outdoor Industry Association plans social media webinar

There's no doubt that technology has changed the way people communicate, get information and make decisions. Outdoor retailers who want to learn more about using social media to improve their business can attend a one-hour live webinar workshop titled Managing Consumer Buzz on Social Media on January 13 starting at 2 p.m. (MST).

The online seminar will be presented by Mike Geraci, Vice President and Strategic Development Director of Verde PR and Consulting. It will examine the current and upcoming opportunities available to retailers through traditional and social media channels and provide for discussion on the resources required to support these public relations strategies.

"Brand marketing is changing. It has to. How and from where people get their news and entertainment is migrating from print to online channels faster than anyone expected," said Ann Obenchain, vice president of member services and marketing for the Outdoor Industry Association (OIA). "You need a PR strategy that takes advantage of the new opportunities the web provides to communicate directly with the people interested in the success of your business, and for them to communicate with you."

Attending the webinar costs $99 for non-OIA members but is free for members. Pre-registration is required at OutdoorIndustry.org.