Go RVing targets history buffs
Go RVing is targeting fans of the History Channel as well as its magazine and website.
"A partnership with History is especially exciting during the RV industry's Centennial year," said RVIA Vice President and Chief Marketing Officer Gary LaBella. "For 100 years, RVs have allowed Americans to experience - first-hand - the great history and beauty of our country."
Go RVing's new "Ambassadors of Affordability" TV spots have been running during History's popular "Modern Marvels" and the new, critically acclaimed reality series, "American Pickers."
Print ads will also be appearing in the next eight issues of History magazine. And, the March/April issue of the magazine featured custom Go RVing content in a 32-page pull-out booklet, "Top 10 Must Visit U.S. Historic Sites."
The "must visit" guide includes Go RVing-authored tips to motivate readers to visit History's recommended destinations by RV. Readers are also urged to visit an RV show, "try before you buy" with an RV rental, and request Go RVing's free video using a special business reply card provided.
"Like RVers, our readers have such a passion for historic discovery and adventure. It is a natural partnership," said Newell Thompson, publisher of History magazine.