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RV industry prepares for centennial celebration

November 2009 RV News by Rich Howard

In 1910, the popularization of the automobile, improving roads, and America's passion for exploration gave rise to mass-produced, manufactured recreation vehicles, and the RV industry was born. One hundred years later, the industry is preparing to celebrate its centennial anniversary with a series of events that showcase today's innovations and new products while emphasizing America's century-long love affair with RVs.

"Think about how far we’ve come in the past 100 years in terms in technology, yet the reasons to RV remain the same," said Recreation Vehicle Industry Association (RVIA) President Richard Coon. "RVing has been able to thrive and grow because people still enjoy the freedom that it provides," he said.

Historians say the first motorized campers hit the market in 1910. And while the RVs travelling the roads a hundred years ago lacked modern conveniences, like bathrooms, they have always offered the freedom to travel and explore the U.S.

The RVIA will celebrate the industry's 100th anniversary with a party on June 7, 2010 in South Bend, Indiana.

In addition, it's planning an RV caravan led by historian David Woodworth with one of his early RVs, as well as a menu of celebration and promotion ideas for dealers, campgrounds, clubs and shows to use on their own.

"Celebrating our centennial will create excitement and pride throughout our made-in-America industry and provide an opportunity for manufacturers, dealers, suppliers and campground owners to unite under one banner. For 100 years, we’ve been helping Americans explore their scenic treasures and heritage more comfortably, affordably and enjoyably. That’s something to celebrate," said Coon.

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RV industry prepares for centennial celebration

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