CAMPING WORLD’TOYOTA 4RUNNER” SWEEPSTAKES-

Official Rules

1. NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Sweepstakes starts November 23, 2009 at 12:01AM Eastern Time and ends March 21, 2010 at 11:59PM Eastern Time. Sweepstakes open to all legal residents of the 48 Contiguous United States, who are 18 years of age or older and not a minor in their primary state of residence, at the time of entry and have a valid U.S. driver’s license.. Employees, their immediate families (spouses and parents, siblings and children and their spouses) or members of the same household (whether related or not) of Toyota Motor Sales U.S.A., Inc., Retail Sports Marketing, FreedomRoads, LLC and CWI, Inc., their affiliates, partners, subsidiaries or parent companies, their advertising agencies and any other company involved with the design, production, execution or distribution of this promotion are NOT eligible to enter.

2. TO ENTER: From November 23, 2009 through March 21, 2010, there are two (2) ways to enter the sweepstakes:

1) IN STORE: Complete an official entry form available at participating Camping World stores, Camping World RV Sales dealerships, or FreedomRoads RV dealerships (“Participating Stores”) while supplies last and drop it in the specially marked boxes in participating stores by close of business on March 21, 2010. Or bring in a 3.5” x 5” card with your name, address (no PO Boxes), city, state, zip, date of birth, email address and telephone number and hand to a salesperson at a Participating Stores to enter. One entry per person per day per via this method.

2) ONLINE: Go to www.campingworld.com/Toyota and follow instructions to enter the Sweepstakes. Entries close at 11:59 p.m. Eastern Time on March 21, 2010. One entry per e-mail address via this method of entry. Should multiple users of the same email account enter the Sweepstakes and a dispute arises regarding the identity of the entrant, the authorized subscriber of the email account, at the time of entry, will be considered the entrant. The definition of an account subscriber is the natural person who is assigned an email address by an Internet access provider, on-line service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address. Any use of robotic, automatic, programmed or like means to enter the Sweepstakes online will void all such online entries affected by such methods. Sponsor, Administrator and their agencies are not responsible for unauthorized human intervention, phone, technical, network, electronic, computer, hardware or software failures, malfunctions or disconnects of any kind, or misdirected, illegible, incomplete, stolen, garbled, fragmented or delayed internet/email computer transmissions or network/ISP/website internet accessibility/availability; or for incorrect or incomplete capture of any information. All entries become the exclusive property of the Sponsor and will not be (returned or) acknowledged. No mechanically reproduced entries permitted. Only entries that have completed the required fields are eligible for the corresponding Grand Prize drawing.

3. DETERMINATION OF WINNER: The drawing for the Grand Prize will be conducted by Administrator and held, at random, from all eligible entries received, on or about April 20, 2010. Odds of winning the Grand Prize are determined by the number of eligible entries received from all methods of entry. Sponsor or Administrator will notify Grand Prize winner by mail and/or phone. Approximate number of entry forms to be distributed for Sweepstakes is 1,000,000.

4. PRIZES. One (1) Grand Prize – An all-new 2010 Toyota 4Runner SR5 with an MSRP of no more than $35,000.00, exclusive of taxes, delivery and dealer preparation charges. Approx. Retail Value (ARV) $35,000.00. The depiction of the vehicle prize in any advertising or promotional materials may not reflect the actual vehicle delivered to the winner. Toyota will determine all features of automobile including, but not limited to, color of exterior and interior, and all other features or upgrades will be allowed only if permitted by delivery dealer and paid for by winner. Winner must be a U.S. licensed driver and will be required to provide proof of valid U.S. driver’s license and legally-required insurance at time of delivery (or an alternative winner shall be selected if applicable and the original winner’s rights to the vehicle shall be automatically forfeited). Winner is responsible for title, applicable taxes, license, registration, dealer preparation costs, auto insurance and other fees associated with prize. Sponsor and Administrator shall not have any responsibility or liability whatsoever for any property loss, damage, personal injury, or death, in connection with the prizes provided pursuant to the Sweepstakes and/or any person’s participation in the Sweepstakes; provided, However, that Toyota shall be solely responsible for any express-written limited warranties specifically set forth in the applicable Owner's Guide for the vehicle. Winner must take delivery of prize from the automobile dealership designated by Sponsors. Sponsors shall not be responsible for delays in delivery of the prize vehicle, and; delivery is subject to availability. Toyota shall use all reasonable efforts, subject to availability, to deliver the Grand Prize vehicle within one hundred eighty (180) days of completion of verification process. The winner shall bear all risk of loss or damage to the Grand Prize vehicle after it has been delivered to the specified delivery site. In no event shall Sponsor carry risk of loss or damage to the Grand Prize. The winner must personally retrieve the Grand Prize vehicle within thirty (30) days of written notification of delivery. Prize is non-transferable and no substitution or cash equivalent is allowed except as provided herein at the Sponsor’s sole discretion. Toyota reserves the right to substitute the prize for one of comparable or greater value, at its sole discretion. Winner is responsible for all taxes and other costs and fees associated with prize receipt and/or use not specified herein as being awarded. Odds of winning the prize depend on the number of eligible entries received during the Promotion Period.

5. GENERAL: The Grand Prize Winner will be required to sign an Affidavit of Eligibility and Liability / Publicity Release and return it within 7 days of attempted delivery or an alternate winner will be selected. Winner hereby consents to the use of his/her name, voice and/or likeness by the Sponsor or Administrator or any of their affiliates for advertising purposes without additional compensation unless otherwise prohibited by law. All entries become the property of the Sponsor and will not be returned. Entry into the sweepstakes constitutes consent to be added to Sponsor and their affiliated companies’ direct mail and Internet marketing databases. By entering, participants agree to be bound by the Official Rules of the sweepstakes. By participating in the promotion, participants, winners (and their families) and guests (and their families) release Toyota Motor Sales U.S.A. Inc., Administrator, Sponsor and their parents, partners, affiliates, subsidiaries, officers, agents, employees, promotional partners, advertising agencies and all others associated with the development and execution of the sweepstakes (“the Released Parties”) from and against any and all liability with respect to or in any way arising from the sweepstakes and/or use of prizes, including, without limitation, liability for personal injury, damage or loss. Void where prohibited.

6. LIMITATIONS OF LIABILITY: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If, for any reason, an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, provided that if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsors, at their discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed Sponsors reserve the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

7. RIGHT TO CANCEL: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsors in their sole discretion. If terminated, Sponsor may, at its sole discretion, randomly select winners from among all eligible, non-suspect entries received during the Promotion Period. Sponsor reserves the right in its sole discretion to disqualify any individual they find to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Any failure by Sponsor to enforce any term of these Official Rules or any applicable laws shall not constitute a waiver of such right. If any provision of these Official Rules is found by a court of competent jurisdiction to be invalid, then entrant, Sponsor and the court shall endeavor to give effect to the intent reflected in that provision, and the remaining Official Rules shall retain their full force and effect.

8. WINNER LIST: Name of the Grand Prize winner can be viewed at www.campingworld.com/Toyota on or about May 15, 2010. OR: Send an SASE, to be received by March 21, 2010 to: Camping World’s Toyota 4Runner Sweepstakes Winners List, P.O. Box 50965, Bowling Green, KY 42102.

9. SPONSOR: Sweepstakes is sponsored by FreedomRoads, LLC, Lincolnshire, IL and CWI, Inc (Camping World), Bowling Green, KY (collectively, the “Sponsor” or “Sponsors”) and administered by Retail Sports Marketing (“Administrator”), Charlotte, NC. (“Administrator”). Toyota Motor Sales U.S.A. Inc. is not a sponsor of this promotion and therefore assumes no responsibility or liability for its conduct or administration.